Rebranding is not for the faint-hearted.

It will test your patience, your priorities, and the tensile strength of your company Wi-Fi. It will involve whiteboards. It will involve legacy PowerPoints. It will involve disturbingly intense meetings about kerning.

Rebranding is not a sprint. It’s not a marathon.

It’s a full-blown brand ultramarathon, run through an active construction site, while blindfolded, carrying a suspiciously heavy stack of legal approvals.

It begins quietly. A lingering discomfort. A creeping shame. Someone opens a pitch deck and winces. Someone else prints the logo and mutters, “Is this still our colour?”

A third person finally says it out loud: “I think our brand might be... holding us back.”

‍Cue nervous laughter. An impromptu “audit.” A casual conversation with Marketing that somehow leads to eight people in a Zoom call titled Rebrand_Chat_JustExploring_v1.

At this stage, there’s no commitment. Just murmurs of “refresh” and “tightening things up a bit.” No one dares say total overhaul yet. But we’ve seen this before.

At Thinkable, this is our natural habitat. We’re ready to step in quietly, asking thoughtful questions and gently steering the conversation away from “maybe we just need a new font.”

This is the phase where everyone pretends they’re not rebranding. “We just want to see what’s possible.”

“It’s more of a refresh.”
“Nothing too radical, just... a complete identity shift.”

The briefing is a sacred ritual. A mysterious mix of ambition, anxiety, and phrases like “elevated but grounded,” “premium yet accessible,” and the eternal classic: “Make it pop.”

‍We nod. We scribble. We ask questions like, “What does success look like to you?” and “What do you want people to feel?”, then decode answers like “Just... not what we have now.”

It’s early days, but we’re already assembling the emotional scaffolding for what’s to come. We listen. We translate. We scribble some more.

We begin. The team’s aligned, and the OneDrives are connected. Things are moving quickly. And then, it happens.

The rogue board member returns. They haven’t attended a meeting since 2018. But today, they have thoughts. Big ones.

They begin with, “I’ve always felt the logo should be more... aspirational,” and end with a demand to incorporate a kiwi, a compass, or ideally both.

You nod. You write it down. You light a candle for the creative team.

We adjust the workshop agenda. We don’t panic, we redirect. Herding opinions, extracting actual intent, and helping turn compasses into strategic metaphors. Or sometimes icons. It depends.

This is where things get serious. This is where we go spelunking into the very soul of your business to ask the difficult, strategic questions: What do you do? Why should anyone care? Why do you have six logos and three different taglines?

This is the part where we define your point of difference, your position in the market, and the emotional GPS coordinates you want to occupy in people’s brains. And yes, brand architecture. The part where everyone remembers there are six sub-brands, four product categories, and a partnership logo no one wants but can’t get rid of.

Are we a house of brands? A branded house? Or a bach at the beach with a big deck? No one knows. Everyone has opinions.

This is where brands either sharpen or splinter.

We’re here to prevent the splintering. We act as strategic glue and turn this glorious mess into something sharp and strategic, a guiding narrative. An actual direction, rather than just vibes.

In short: we do the thinking before the inking. Revolutionary, we know.

Naming sounds easy, until it absolutely isn’t.

You want something fresh, meaningful, and ownable. The CEO wants goosebumps. The CMO wants tote bags. Everyone agrees the name should “mean something,” but also be “open-ended,” and ideally, “feel global but local.”

Cool. We can work with that.

We’ll guide you through the madness. We generate lists, shortlists and shorter shortlists. We test. We steer you gently away from ones that sound like antidepressants or Greek islands.

Then Legal steps in. “There’s a conflict in Slovakia. It’s an eco-toothbrush. Same name. Different hyphen. Still a no.”

You try again. You love a new name, until you discover the dot com is taken by a Norwegian death metal band, and the Instagram handle belongs to a French bulldog influencer with 80,000 followers and a yogurt sponsorship.

Eventually, we land on a name that clears trademarks in 94% of markets
and has a usable domain (with just one tasteful hyphen).

It’s a miracle. It’s a compromise. It’s yours.

You file the trademark, secure the handle, and slap that little ® symbol on your pitch deck like a medal of honour.

Congratulations. You’ve survived The Battle of Names.
And you didn’t do it alone.

Now the real fun begins: colour psychology, font duels, and the most high-stakes game of Spot the Difference you’ll ever play.

“Is this blue bluer than the last blue?”
“Yes, but emotionally.”

‍This is where we journey into the Design Mines, armed only with mood boards, strong coffee, and a growing fear of overusing beige. It’s a thrilling, terrifying time. Clients often report symptoms such as colour-blindness, existential dread, and a sudden belief that they could have been a designer in another life.

But fear not. When the panic rises and every typeface starts to look the same, just remember our motto: Keep Calm and Choose a Pantone.

‍We present three razor-sharp concepts. You then choose the fourth, an option that doesn’t exist, but which you describe with such confidence and jazz hands that we all begin to believe in it.

It’s democracy. It’s chaos. It’s branding.

And eventually, somewhere between “Can we make it pop more?” and “What if the icon was the logo?”, we strike gold. A brand identity that doesn’t just look good, but feels unmistakably, undeniably you.

Now that your brand is fully formed, complete with visual systems, colour codes, and the quiet swagger of something properly considered, it’s time to set it loose on the world.

But here’s where most brand projects collapse under their own weight. We don’t just hand you the files and disappear into the creative ether. We stay. We implement to perfection, and help you to activate.

Rollout means making sure your brand shows up beautifully everywhere, on your website, in your sales decks, across social, at that awkward trade show where someone will definitely print the logo in the wrong aspect ratio and colour profile.

We’ll equip you with everything you need to launch confidently and coherently, starting with clear brand guidelines (written in actual human language, not semi-religious design jargon). You’ll get starter templates for your team, so no one accidentally reinvents chaos in Canva. We’ll provide creative oversight on key materials to ensure consistency, polish, and minimal Comic Sans.

And of course, we’ll be there with emotional support when your cousin Dave decides to “have a go at the brochure” in Word.

Stay strong. We’ve got you.

Rebranding can feel like an expensive exercise in subjective opinion, office politics, and questionable font debates.

But that’s not what it is.

It’s about building something coherent. Confident. Unified.
A brand that actually reflects who you are, and who you're becoming.

When done right, your brand becomes:
• A filter for decision-making
• A catalyst for internal culture
• A signal to your audience that you’re not just another option.

‍Thinkable exists to make this happen. Not by dictating from on high, but by working with you, closely, deep in the trenches, and with occasional pastries.

We bring the creative thinking, structure, clarity (and mild emotional support) needed to move you from chaos to cohesion.

So yes, it’s a process. But not the painful kind.

It’s the kind that clarifies, energises, and sets you up for long-term impact, not just short-term polish. And that’s worth investing in.

Let's build something unmistakably you.